17 Creative Group — Sports & Broadcast
We make sports
unforgettable.
Emmy Award-Winning Content for Pro Teams · Brands · Athletes
Work With Us See the Work
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15+
Years in sports production
500+
Sports productions delivered
100M+
Fan impressions driven
2x
Emmy Award Winner
Boston Bruins
Boston Red Sox
New England Patriots
NESN
Barstool Sports
Grillo's Pickles
Nissan
Harvard
Northeastern
The Beanpot
Dunkin'
Boston College
Boston University
Shields Healthcare
PayBlox
Viamark
The Friendly Toast
Boston Bruins
Boston Red Sox
New England Patriots
NESN
Barstool Sports
Grillo's Pickles
Nissan
Harvard
Northeastern
The Beanpot
Dunkin'
Boston College
Boston University
Shields Healthcare
PayBlox
Viamark
The Friendly Toast
Vincent Rubinaccio with Emmy Awards
The Credentials
Emmy-winning
sports content.
Two Emmy wins and 15 nominations earned producing sports content at the highest level — for the Bruins, Red Sox, Patriots, NESN, Barstool Sports, and Fenway Sports Group. When you hire 17 Creative Group, you get a team that has been in the biggest rooms, on the biggest stages, and delivered content that wins awards and moves fans.
2x
Emmy Winner
15x
Nominated
6
Years running
TV Show Campaigns
Capability spotlight
Campaigns that launch
seasons and move fans.
Every season campaign we build is engineered to create urgency, build anticipation, and ignite fanbases. Concept, script, shoot, edit, deliver — we own the full arc from brief to broadcast.
Series LaunchesOn Air PromosNetwork BrandingAudience Development
Ready to create content that moves fans? Let's talk.
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Tentpole Campaigns
Capability spotlight
Tentpole campaigns
built to move audiences.
Season launches, playoff pushes, media days. I own the full arc from brief to broadcast. Every asset aligned across live action, animation, and digital, on time and on brand.
Season LaunchesPlayoff CampaignsMedia DayLeague AlignmentSponsorship Integration
Social Promos
Capability spotlight
High volume. Fast turn.
Still excellent.
From Barstool's first Snapchat to daily digital reels for audiences in the millions. I have built and led the systems that make high frequency content possible without sacrificing quality.
Fast Turnaround DeliveryPlatform Native FormatsAudience EngagementContent Systems
Sizzle Reels
Capability spotlight
The work that
wins the room.
Two Emmy wins, back to back. These reels represent the full range. Brand lift, audience emotion, and creative craft working together. This is what I bring when the stakes are highest.
2x Emmy Winner15x NominatedBrand LiftAudience Emotion
Work With 17 Creative Group
Let's build
your next campaign.
Pro teams · College programs · Athletes · Brands · Media networks
Name
17 Creative Group
Phone
413.847.1293
Email
[email protected]
Portfolio
Vimeo Showcase
LinkedIn
vincent-rubinaccio
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Creative Direction
Integrated Campaign Development Brand Storytelling Creative Strategy Concept Pitching Scriptwriting Storyboarding Visual Identity Tone and Voice Development Campaign Architecture
Production
End to End Production Live Action Animation Motion Graphics Rotoscoping Multi Camera Direction On Set Production Leadership Talent Direction Post Production Supervision Color Grading Oversight Sound Design Collaboration
Adobe Suite
Premiere Pro After Effects Photoshop Illustrator Audition Adobe Workfront Adobe Media Encoder
AI Tools
ChatGPT Claude Midjourney Runway ML Sora ElevenLabs Kling Adobe Firefly Topaz Video AI Descript Captions AI Script Generation AI Voiceover AI Workflow Automation
Leadership and Ops
Cross Functional Team Leadership Creative Department Management Vendor Bidding and Negotiation SOW Management Budget Planning Resource Allocation Scheduling Client Relationship Management C Suite Presentations Sales Support Agile Production
Platforms and Distribution
Broadcast Television Instagram TikTok YouTube Snapchat LinkedIn OTT and Streaming Digital Out of Home Vimeo
Languages
English — Native Spanish — Native / Bilingual Italian — Conversational